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  • Professional Development Series for Artists Continues in Downtown Florence

Professional Development Series for Artists Continues in Downtown Florence

on Tuesday, 29 September 2015. Posted in Arts & Culture, Local News

The Florence Regional Arts Alliance introduced a nine-week series of lunch-hour professional development conversations for artists on Monday, Sept. 28. Participants discussed the complexities of balancing a career and finding time to create. They heard from Dr. Sasha Federer on these complexities that time is one of most precious commodities an artist has. Dr. Federer  touched on issues which can rob an artist such as fatigue and financial instability. Those who attended were energized by the creative conversation and left inspired, commented Uschi Jeffcoat.
Next week Dr. Brandon Goff discusses the nature of music industry. Brandon Goff (b.1973) is a composer with an often dramatic and always distinctive voice. Goff has been the recipient of numerous awards and commissions, including the Arnold Sallop Prize for Composition, the Smit Award, the ASU Graduate Composer Award, and Lantana Best in Show. Additionally, he was named a finalist in the BMG Young Composers Competition and the ASCAP Morton Gould competition. Recent commissions and performances have included such notable groups as Ensemble Roar, The Balkan Quartet, The Los Angeles DC8, The University of Landau Concert Band, and The Bruchsal Jazz Orchestra. Goff's music is regularly performed throughout the United States and Europe. Holding both a B.M. and M.M. from Arkansas State University, Goff earned his D.M.A. from the University of Memphis where his principle instructors included Kamran Ince, John Baur, Jared Spears, and Tom O'Connor.
Along with his accomplishments as a composer, Goff is also a prolific performer and producer. As the owner of Poppsycho Studios, he has innumerable production credits to his name. Recent projects have included Kyle Thomas/ Not Alone and Doug Pierce/ This Time of Year, both on Loop Road Records. Goff has performed and toured world-wide with the pop group Pierce, with whom he produced and released numerous albums. Goff is also the co-founder and co-owner of Poppsycho Records, a Memphis-based independent record label.
Goff is currently on faculty at Francis Marion University where he serves as Associate Professor of Music Industry.
The Business of Arts Series schedule continues with the following topics and speakers:

  • 10/5 – Copyright and Licensing: ASCAP and More   / Dr. Brandon Goff
  • 10/12 – The Art of Telling a Story and Finding Inspiration / Libby Wiersema
  • 10/20 – Creativity vs. Convention: Talent and the Real World / Dr. Jon Tuttle  (*Note: This session will take place on a Tuesday)
  •  10/26 – Pricing Work: How to Honestly Look at Cost and Time without Emotion / Louise Dargan Thompson


  • 11/2 – Is being an Artist a Business? Taxes & Sales Licenses for the Artist / SC Department of Revenue Representative 
  • 11/9 – Free Advertising: Marketing on the Cheap / Charles Jeffcoat
  • 11/16 – Crafting an Artist Statement and Bio of  a Professional / Trizia Cox
  • 11 /23 –  Retirement Planning and Finances for the Artist / TBD

 This Professional Development Series for artists is possible due to the generous support of Wells Fargo. These conversations for artists of all forms will take place on Mondays from 12-1 p.m. in the Waters Building located in downtown Florence, 135 South Dargan Street.
The cost of an individual lunch is $10 and registration is requested. In efforts to encourage as much participation as possible and make the event affordable, a monthly reduced rate is offered at $25 to attend all four lectures within a month.

To participate or for more information, call the Florence Regional Arts Alliance at 843-407-3092.

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